Mega power star Ram Charan’s upcoming film, “Rangasthalam” is doing solid non-theatrical pre-release business, even though not even the first look has been unveiled yet.
As per the latest reports, a leading Hindi entertainment channel has acquired the Hindi dubbing rights of Rangasthalam for a whopping Rs 10.50 Cr. The key factors for this huge price could be Charan’s popularity in North and the craze for Telugu movies in post-Baahubali era. The Hindi dubbing rights of Pawan Kalyan’s upcoming film, NTR’s “Jai Lava Kusa” and Bunny’s “DJ” were also sold in the range of Rs 10-11 Cr only.
“Rangasthalam” however dominated the other biggies when it comes to Telugu satellite rights. The Telugu telecast rights of this Sukumar directorial were reportedly sold for Rs 18 Cr, which is the second best non-Baahubali price, after Pawan-Trivikram film, which fetched Rs 21 Cr.
Besides, Rangasthalam fetched another Rs 2 Cr to producers in lieu of digital rights, which were sold to Amazon Prime Video.
Overall, Rangasthalam’s pre-release business is commendable considering the film’s genre is not Charan’s forte. The film is tentatively scheduled to hit screens in March, 2018.
Recent Random Post:
