MAA TV is a Telugu-language television channel based in Hyderabad, India. MAA TV and its subsidiary channels are part of 21st Century Fox's STAR India network. MAA TV is a leading Telugu TV channel network known for its vibrant, innovative, pleasant and interactive programming. As the name 'MAA' indicates (maa means ours in Telugu), MAA TV is very close to the hearts of its viewers and it stands out from the cluster of channels through its programming quality. Emotional connection with the viewers has been the core strength and hallmark of MAA TV. In February 2015, STAR India, a unit of 21st Century Fox, has acquired the entire broadcast business of MAA Television Network Ltd for a whopping ?2,500 crore (US$370 million). So all big channels of Telugu language are owned by either a Ramoji Group, national network or a network from their neighboring states.