In a record deal, the satellite rights of Allu Arjun’s ongoing film Naa Peru Surya Naa Illu India has been sold for a staggering Rs 23.75 Crore. The deal includes the TV and digital rights of both Telugu and Hindi-dubbed version. A popular entertainment channel who has good base in North and Telugu states has dug deep into its pocket and bagged the rights.
Considering that the Hindi-dubbed films of Allu Arjun have got good TRPs and record views on YouTube, the channel has closed the deal in much advance. So far, only the film’s first impact has been released. The film’s teaser, trailer are due for release. Even before this, the film’s TV rights fetch a handsome 23.75 Crore that covers a prominent part of the film’s budget.
Allu Arjun’s last films Sarrainodu, DJ have got huge TRP ratings during their TV premieres. They reportedly got non-Baahubali TRP ratings during their first telecast. Even in YouTube, the Hindi-dubbed Sarrainodu got 123 million-plus views till date. This is substantial figure. All these said to have prompted, the TV channel to spend a whopping money on the rights.
Meanwhile, the TV rights of Malayalam-dubbed version of Naa Peru Surya are yet to be sold. Directed by Vakkantham Vamsi, producers Lagadapati Sridhar and Bunny Vas are laughing all the way to the bank.
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