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Tollywood actress Nivetha Pethuraj recently set the internet ablaze after a video surfaced online depicting her in a heated argument with police officers during a traffic stop. The clip, which showed Pethuraj refusing to open the trunk of her car, sparked a viral debate with viewers divided over her conduct and the actions of the officers.

The unscripted and tense exchange, fueled by Pethuraj’s defiance, left viewers in a state of suspense, yearning for answers. However, the clouds of mystery have finally parted, revealing a cleverly orchestrated promotional campaign for Pethuraj’s upcoming foray into the OTT world – the Telugu series titled “Paruvu.”

Slated to premiere on ZEE5 India on June 14th, “Paruvu” is produced by Sushmitha Konidela, the daughter of the legendary actor Chiranjeevi. The recently launched poster for the series further intensifies the intrigue, hinting at a dark and suspenseful plot possibly revolving around a concealed body. This innovative marketing strategy has undeniably generated significant buzz for “Paruvu.” It successfully ignited discussions, piqued audience curiosity, and left them yearning to delve into the world of the series.

Nivetha Pethuraj’s seemingly genuine traffic stop controversy has thus been unveiled as a creative marketing ploy, effectively showcasing her upcoming project and the captivating world of “Paruvu.” This unconventional approach has not only garnered attention but has also instilled a sense of anticipation for the series’ premiere.