For 2016 Sankranthi, we have witnessed four Telugu films competing at box office and all of them put together collected a gross of around Rs 200 Cr. This year, three major films are releasing and Rs 250 Cr is at stake. Is this amount recoverable?
Megastar Chiranjeevi’s ‘Khaidi No.150’ has done a pre-release theatrical business of around of Rs 90 Cr so the film needs to gross Rs 140-150 Cr at box office. Balayya’s GPS needs to collect around Rs 70 Cr gross. Dil Raju’s Shatamanam Bhavathi is also carrying good buzz and it was sold to decent prices. This Sharwanand starrer should gross around Rs 30 Cr to make distributors happy.
When we accrue all the three figures, a total of Rs 250 Cr is riding on the Sankranthi films. Rs 200 Cr gross was made possible by the films of last Sankranthi but this time, the target heightened by Rs 50 Cr. Recovery is tough but not impossible.
TFI is witnessing two craziest films, Khaidi No.150 and GPS, hitting screens this year. Audiences are expected to throng to theatres to watch the landmark films of the two senior heroes irrespective of the word of mouth. Several theatres have been renovated in the Telugu states keeping the Sankranthi releases in mind. Ticket rates might also see significant rise.
As 60 per cent of the total gross depends on Khaidi No.150, if the megastar’s film meets expectations, Rs 250 Cr gross is well possible.
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