When the reports emerged that popular news channel TV5 shelled out an astonishing 1.5 crores to grab the audio launch telecast rights, many in the industry were in a state of shock while many others even ridiculed the channel’s audacity to invest such a huge amount to telecast the audio launch event.
But what happened in the background with the Television Rating Points (TRPs) will stun all the detractors and leave them in silence. For 13th June, TV5 channel recorded a staggering 47.5 TRP and zoomed past its rivals and stood at the summit. Other popular news channel TV9 clocked 6.35 TRP, showing the sensational record TV5 created just by associating with Baahubali.
Though the channel authorities faced a huge set back with the audio launch date and venue being altered to 13th and in Tirupati, the audiences’ craze for the film and that most awaited event never diminished. Apart from the satellite telecast, Baahubali’s webcasting through YouTube also created a major record with a never seen before viewership.
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