Telugu producers are someone who goes to any extent to bring a quality product that has all the needed ingredients. Though they don’t care much about the story, they spend huge on erecting sets, costumes and importing technicians as well as casting. And these costs are escalating with new ideas each day.
Recently the trend of making special promotional videos for a song, in the place of lyrical videos, got kicked up in Tollywood with Ala Vaikunthapurramuloo makers coming up with that special video of Samajavaragamana song. Imported from Bollywood, this trend is being followed by other producers too. But do you know how much it costs to make up such songs?
Erecting special set at a film studio to filming it, adding visual effects and motion graphics to it, and spending a bomb to promote that song on YouTube and Facebook, is all going to cost almost 15-30 lakhs for each song, depending on the cast and crew they rope in. And if they have to come up with 3-4 such special promotional songs, imagine the budget going to be involved.
Well, these songs help the producers bring more crowds to theatres as they create lots of hype. In the wake of OTT platforms dominating the scene with more and more audiences not going to theatres, surely this publicity is needed. Of course, the profits of the producers are going for a toss with these extra costs.
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