Sankranthi Releases: United We Stand!

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Asian distributors is releasing Khaidi No 150 backed by the mega-family and Sudhakar Reddy and Suresh Babu are firmly behind Gautamiputra Satakarni. Besides, there is Shatamanam Bhavati backed by Dil Raju who has his own hold over theatres in the Nizam area.

Given this strong competition for theatres in Nizam area this festival, the distributors have come to an arrangement that there is no point in competing with one another and losing out on revenues.

Acordingly, they have come to an arrangement where each movie would get its due prominence and not impinge on the other film.

Hero fan following, local popularity, revenue potential and other factor have been taking into consideration and screens earmarked accordingly. And finally, depending on the word-of-mouth, the number of screens would be increased or decreased accordingly.

Meanwhile, industry sources report that Asian has paid an advance o Rs 12 crore to Ram Charan for Khaidi No 150. Charan had reportedly asked for Rs 15 crore. From the revenues, after the deduction of theatrical rents, commission etc, the net revenue would be shared in the ratio of 80:20 between distributor and producer.


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