Roja Daily Serial – E296 – 8th April

The highly anticipated sci-fi epic “Kalki 2898 AD” is nearing its release date, and the makers are amping up promotions to keep the buzz alive. Initial concerns regarding the slow pace of promotion have been addressed with a flurry of exciting updates.

One such reveal was the grand introduction of Prabhas’ vehicle, “Bujji,” which even celebrities were invited to ride. Further world-building for “Kalki 2898 AD” came in the form of an animated series launched on Amazon Prime Video. A special screening in Hyderabad offered media and family a glimpse into the first two episodes. This series, available from May 31st, explores the origins of the bond between Bujji and Bhairava (voiced by Prabhas) through their shared adventures.

The creative team unleashed their imagination in the series, with Keerthy Suresh lending her voice to Bujji. Adding to the surprise factor were appearances by Brahmanandam and other notable actors. Director Nag Ashwin emphasizes that the series presents content not included in the film, hinting at the movie’s spectacular visuals. Furthermore, fans eagerly await the introduction videos featuring Deepika Padukone, Kamal Haasan, and Disha Patani.

The promotional strategy prioritizes keeping the film in the spotlight. Beyond pre-release events, additional activities are planned. The film boasts music by Santosh Narayanan and is produced by Ashwini Dutt under the Vyjayanthi Movies banner, with a reported budget exceeding a massive 500 crores. The animated series has already garnered a positive response, suggesting an explosion of hype when the full movie trailer releases.