Roja Daily Serial – E296 – 8th April

Following the commercial failure of his 2019 film “ABCD,” Allu Sirish opted for a short hiatus. He returned to the screens in 2022 with “Urvashivo Rakshasivo,” a remake that underperformed at the box office during the post-pandemic period. Now, after a two-year break, Sirish is gearing up for his next release, “Buddy.”

However, “Buddy” seems to be generating minimal pre-release buzz. The teaser, released months ago, drew comparisons to the Hollywood film “Ted” and its Tamil counterpart, “Teddy.” While the makers claim to have tweaked the storyline, the similarities remain evident.

Further dampening the film’s prospects is the lack of significant promotional efforts. The recent release of the first single, “Aa Pilla Kanule,” composed by Hiphop Tamizha, went largely unnoticed by the public. This lack of traction is particularly concerning considering the film’s association with prominent names like producer K.E. Gnanavel Raja of “Studio Green” banner.

Allu Sirish, known for his business acumen within the Allu family, appears to be struggling to generate interest in his own film. Industry insiders point out the importance of effective marketing, especially for actors like Sirish who fall outside the category of top stars like Mahesh Babu, Pawan Kalyan, Allu Arjun, NTR Jr., and Ram Charan. While these A-listers can garner significant attention without extensive promotions, it’s crucial for actors like Sirish to put in a concentrated effort.

Sirish’s film might not replicate the phenomenal viewership numbers achieved by his brother Allu Arjun’s song “Pushpa Pushpa,” but a dedicated promotional push is still essential. Many believe that a lack of such effort is hindering “Buddy’s” pre-release momentum.

Will Sirish be able to overcome these challenges and generate excitement for “Buddy”? Only time will tell.