Sharing of theatres is a major issue these days in case if many ‘hyped’ films are releasing on the same day. That’s the reason stars are maintaining at least one week gap in case if they have to compete with others.
Surprisingly three hyped movies including Hello, MCA and Okka Kshanam have decided to field more or less on the same day at box office. It would be a different race if these films are from other producers, but the presence of Nagarjuna, Dil Raju and Allu Arvind behind them made the race interesting.
At a time when Dil Raju is expected to push his MCA to another date, he has stuck with 21st, while Nagarjuna is bringing Hello on 22nd. At this juncture, Allu Arvind gave a breather to Nagarjuna by moving Okka Kshanam from 23rd to 28th. Because when it comes to grabbing theatres, both Raju and Allu have upper hand over Nag. As Raju is not willing to move, Allu’s breather will help Nag amass more theatres for Hello.
Despite this clever and tactical placement of films at theatres, its content that works big time. While it became a routine for Raju and Nani these days to score a hit, it is crucial for Akhil and Allu Sirish to score hits. Let’s see what happens.
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