Ram Charan’s latest offing Bruce Lee hasn’t got huge openings as expected. Though it got decent openings in India, they weren’t record-breaking openings. Considering Ram Charan’s craze, wide publicity of Bruce Lee and a slew of big-ticket films (Baahubali, Srimanthudu) doing well recently, many expected Bruce Lee to surpass the existing records. However, the film failed to do so and fell flat at the Box Office. The collections in Ceded are said to be jaw-dropping as it’s one of the poorest openings in Charan’s career.
Going into details, it is assumed that premiere show of Bruce Lee is behind the damage of openings. While Charan screened the film for the visually impaired students of Devnar for a good cause, it said to have backfired. “Had the premier strictly kept for students and the cast, crew of Bruce Lee, the openings would have been better. Since it was open for others, negative talk got spread,” opined a trade expert.
Also few other point out that the show time of the premier too had its share of effect on opening day collections. “The first premier was screened at around 8.30 PM in India even before film had its premieres in US. The mixed talk on social networking sites dented the overseas openings as well,” said an overseas trade analyst.
It’s learnt that the film received several brickbats from overseas viewers and if trade reports are anything to go by, overseas collections are pretty poor. Since Bruce Lee is only big release for Dasara and happens to be Mega Star Chiranjeevi’s comeback film, many say that this is high time they should promote it well to overcome the mixed talk. Let’s wait and watch.
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