Nenu Sailaja Daily Serial – ETV Plus – 27th March

The phenomenal success of “Pushpa: The Rise” continues to cast a long shadow. Directed by Sukumar, the film transcended regional boundaries, captivating audiences worldwide with its powerful dialogues and infectious music. Its impact was particularly strong in Hindi markets and internationally, setting the stage for a highly anticipated sequel, “Pushpa: The Rule.”

Production for “The Rule” is nearing completion, with Sukumar meticulously crafting a grander experience for viewers. Whispers suggest the film will exceed expectations upon its release on August 15th, 2024. The shooting process, spanning two years, reflects Sukumar’s renowned commitment to perfection. He is known for refining his films even on the eve of release.

This dedication was evident during “Pushpa: The Rise.” While the promotional campaign was in full swing, Sukumar remained focused on post-production. He tirelessly worked in the editing room, meticulously crafting the final product. His dedication extended to skipping the film’s pre-release event, prioritizing the inclusion and removal of specific scenes. Ultimately, the film’s success served as a sweet reward for his tireless efforts.

Sukumar is replicating this meticulous approach for “The Rule.” The initial plan called for wrapping up shooting by May, followed by two months of promotion. However, industry sources reveal that filming might extend until July due to Sukumar’s unwavering commitment to quality. He ensures every scene achieves its full potential, leading to a slower production pace.

Those familiar with Sukumar’s work are accustomed to his meticulousness. They anticipate seeing him confined to the editing room until the film’s release. This relentless pursuit of excellence stems from his desire to present a flawless masterpiece to the audience.