Nathi Charami Daily Serial – E445 – 13th April

In a move that has garnered significant attention, Nag Ashwin, the director behind the highly anticipated sci-fi film “Kalki 2898 AD,” has taken his promotional efforts to the international stage. Leveraging the power of social media, Ashwin directly tweeted Elon Musk, CEO of Tesla, with a unique invitation.

The tweet extended an offer to Musk to experience Bujji, a high-tech, 6-ton electric car specifically designed for the film, highlighting it as a testament to Indian engineering prowess. The message further emphasized the potential for a captivating photo opportunity featuring Bujji alongside Musk’s futuristic Cybertruck.

This strategic outreach has sparked a wave of excitement amongst fans, igniting their imagination with the prospect of a collaboration between these two electric behemoths. The visual of these colossal vehicles cruising together would undoubtedly be a sight to behold.

With the release of “Kalki 2898 AD” slated for June 27th, 2024, Ashwin’s innovative marketing campaign has achieved a two-fold success. Not only has it generated significant buzz surrounding the film, but it has also brought a well-deserved spotlight to India’s burgeoning technological advancements.

This strategic use of social media to connect with a global influencer demonstrates Ashwin’s keen understanding of the modern marketing landscape. The potential for a response from Elon Musk and the subsequent media frenzy would further propel “Kalki 2898 AD” into the international spotlight, solidifying its position as a highly anticipated cinematic event.