The craze speaks for itself. But there is prodigious hard work that produced such a hype as the feast of visuals offered by “Baahubali” are just impeccable. This hard work however demanded a stunning business of 123+ crores in the form of theatrical rights and what happens to his investment is something we will know in the coming days.
Unofficial trade reports indicate that the whole Telugu theatrical rights for Andhra, Telangana and Overseas are sold out for nearly 91 crores by “Baahubali” producers. Tamil rights are shelled for 15 crores for Tamilnadu state alone while Tamil overseas distributors doled out nearly 4 crores for the rights.
Hindi market though helped double the craze for the project, we hear that the theatrical rights fetched only 11 crores. Rajamouli’s Malayalam entry is picked by 3 crores nearly by Mallu distributors. All in all, nearly 123 crores has to be recovered through ‘shares’ from the first part of “Baahubali”, say trade analysts.
Apart from the 123 crore theatrical rights, we have satellite rights sold out already. Sources revealed that Telugu satellite fetched nearly 13 crores, while Tamil went for 8-10 crores and Hindi too fetched similar price. It’s surprising that Hindi and Tamil folks have paid similar price for theatricals and satellite. Including all these figures, we have to say that nearly 155+ crores business has happened around this magnum opus.
Apart from scoring a blockbuster, the movie has to run consistently without opposition to pull every distributor and other businessmen to shores. Herculean task ahead.
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