It is a known news that some of the filmmakers indulge in announcing various ‘Fake’ records for the better run of their movies at the box office. Let’s have a glance at the history of ‘Fake’ from the history of 83 years of Tollywood.
* It was 1936. Two interesting projects ‘Draupadi Vastrapaharanam’ and ‘Draupadi Manasamrakshanam’ were released in the same period. ‘Draupadi Vastrapaharanam’ was a big hit while ‘Draupadi Manasamrakshanam’ was bombed at the box office. Even then, the makers of ‘DM’ desperately tried theirs was the real big hit. ‘Fake’ in Tollywood started in this year. However, the word ‘Fake’ remained to be unfamiliar for the audiences then.
* In 1960s a poster showcasing ANR doing pada namaskaram to NTR was released from ‘Srikrishnarjuna Yuddham’ movie. In retort, ANR’s fans released a poster which had NTR doing pada namaskaram to ANR. With this development, graphics technology was introduced for ‘Fake’ posters.
* It was 1981. ‘Premabhishekam’ broke all then existing records and stood as the new industry hit of Tollywood. Another top hero’s movie was proved to be a blockbuster in the same year. However, the makers of the movie desperately tried their best to project their film was bigger hit than ‘Premabhishekam’. A grand 100 days function was also organized by the makers. But then, movie lovers could notice the difference of collections and long run records of both the films.
* During 80s and 90s, war of 50 days, 100 days and 175 days long run records were started. Some of the star heroes’ movies were unnecessarily got long run in spite of their poor results at the box office. This new development was mostly done to prove that the status of those heroes was no less than the most powerful stars of Tollywood. However, people were well aware of the talents and statuses of the heroes.
* The trend of long run records to even average and flop films was continued in new millennium as the fans of a few big heroes resorted in running those movies in the centers like Hyderabad, Vijayawada etc.
* Meanwhile, the word ‘Fake’ was officially introduced in united Andhra Pradesh in the year 2011. The unfamiliar word ‘Fake’ has become the most familiar word for the audiences from then on. A big hero’s movie collections in the posters of the movie were shown as more than Rs.50 crores. Having been inspired this ‘Fake’ record, another big hero’s film collections were projected as Rs.60 crores in the first week of its run.
* Today, ‘Fake’ is seen in every part of the movie making. ‘Fake’ has been introduced in pre release business of movies, satellite, audio and dubbing rights, Fake you tube hits,Fake online top hero polls etc. PROs of the movies also started revealing the official Fake collections of movies for the first day and first week run of the movies. It remains to be seen what kind of twists and turns this Fake trend leads to.
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