The producers of Brahmotsavam are demanding almost closing business amount of Srimanthudu for ceded rights. Interestingly, distributors are daring to invest such big amount on this class film. It is heard that, Brahmotsavam ceded rights were sold for Rs 8.5 Cr, including prints and publicity the movie will cost Rs 9 Cr for the distributors.
In fact, ceded is one of the weak zones of Mahesh Babu. Srimanthudu full run collections and Brahmotsavam pre-release business prove that, Mahesh is enlarging his market in ceded and other weak areas. Usually, mass films will perform well in ceded area, whereas chances are less for class and family entertainers in the zone. However, Mahesh Babu is doing wonders in the territory with pure family entertainers.
Apart from starring in the film, Mahesh Babu is co-producing Brahmotsavam in association with PVP Cinemas. Directed by Srikanth Addala, the film has Samantha Ruth Prabhu, Kajal Agarwal and Pranitha Subhash playing Mahesh love interests.Hence, Brahmotsavam set to release in record number of screens on May 20th is expected to break several box office records.
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