After winning the Bigg Boss season-1 title, media has blown up Siva Balaji out of the proportion. There have been enormous interviews of him, coverage on his birthday bash and every small news of him was covered prominently. At a stage, many thought that Siva Balaji has really got the craze. There was talk that Pawan Kalyan fans stood by him.
But all that proved to be just gimmick as in reality Bigg Boss craze has not really translated into his fan base. Going by the BO figures for his just released film Snehame Ra Jeevitham, it is clear that it is all ‘Vaapu’ but not ‘Balam’ (his real strength).
Snehame Ra Jeevitham is Balaji’s first film after Bigg Boss show and not many are aware that this is his maiden production venture. Yet it has not been received well. There was also talk that Balaji has used his ‘influence’ for theatres. But looks like, nothing really helped the film. Bland promotions of the film are also reason for its bad result. Hope he would correct this and do well in near future.
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