Subhadra Parinayam – Daily Serial – E99 – 28th feb

It looks like the business of ‘Pushpa 2’ is exceeding the expectations. The movie is being readied to hit the screens on 15th August and sources claim that the Hindi rights of this action entertainer was grabbed by Anil Tadani for 200 crores. This became a huge topic in social media. The official news hasn’t come out regarding this but this gossip is all over the social media. The buyers claim that the agreements being made by Anil Tadani with them is the proof of it. Many claim that such a huge figure is not expected.

Going back, there are a few things that we should notice. Goldmines company which acquired the rights of ‘Pushpa 1’ was not keen on releasing it in theatres. They want to dub the movie in Hindi and release it on YouTube once the Telugu theatrical run is completed. But Allu Arjun and Mythri team convinced them to have a theatrical release in the North. It turned out to be a wonderful move as the movie gave them huge returns. Bunny’s following grew immensely and ‘Pushpa’ became a sensation.

The result of the first part is the reason why ‘Pushpa 2’ is getting such huge business. The makers are yet to begin promotions on a full-fledged note but the trade inquiries have already begun. Some experts are claiming that the records of ‘KGF’ and ‘Baahubali’ might be vanished when ‘Pushpa 2’ releases in the North. Having such a huge craze in the North market without Rajamouli’s brand is astonishing. The songs, trailer, pre-release event and lyrical videos will increase the hype further. Let us see how big ‘Pushpa 2’ becomes in the coming days.