‘Selfie with Jagan’ strategy worked in a big way

YSR Congress registered a resounding victory in the recently held Assembly polls by winning 151 of the total 175 MLA seats in the state. The victory can be attributed to his Praja Sankalpa Yatra, as part of which he reached every nook and corner of the state to know about people’s problems and the election strategy chalked out by political consultant Prashant Kishore.

PK’s I-PAC team had been with Jagan throughout the 3,000 plus-km padayatra giving him suggestions to win the hearts of the voters. The election team chalked out action plan to translate the respect people had towards Jagan into votes and the first to be mentioned in this is the ‘Selfie with Jagan’ strategy.

All through his mega walkathon , Jagan greeted people with affection and spoke to them affectionately. These apart, he also posed for selfies with whoever asked him and this definitely had paid off Jagan as the voters developed some connect with him through the personal interaction. The selfies consolidated the soft corner towards him which helped him get voted to power in the polls.

Jagan had been very patient with the people throughout the walkathon and obliged to people’s requests for selfies with him. The importance they had been given at that moment and the memorable gift he had given them in the form of a selfie made the people more than happy what with many of them posting the selfies on the social media and claiming to have rubbed shoulders with a important politician.

Selfies had an infectious effect with more and more people thronging Jagan for selfies on seeing their neighbours and kin striking a pose with the YSRC leader. The selfies not only drew the people closer to him but also helped in giving publicity to the YSRCP.

When few people gathered near Jagan, he would then begin speaking of his Navaratnalu scheme through which he aims to bring in inclusive development. In this manner, he gave the required publicity to his scheme without much effort and expenditure.

At the same time, Jagan also raised the issue of unkept promises by the TDP chief which could have had an impact on the voters. Though Jagan put in all these efforts for the votes, he did it tactfully and ensured that it did not appear as publicity for the YSRCP.


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