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Definitely we can’t simply say that only commercial films will run at Telugu box office or small budgeted movies with novel concepts will click at the box office. But certainly, there is a mood of audiences that is to be considered here as that decides what type of movies will work in a particular season.
At a time when films like Pellichoopulu had released, many small films worked at the box office. Later, period movies like Rangasthalam, Mahanati have stolen the show. Then some high budgeted bonanzas like KGF worked out for a while. And then we have comedies like Brochevarervaru Ra doing well for a while. But from last December, irrespective of the ratings, some commercial movies are actually raking up the moolah at the box office.
In a row, films like Venky Mama, Prathiroju Pandage, Sarileru Neekevvaru and Ala Vaikunthapurramuloo have worked out big time at the theatres, giving no room for small budgeted films or emotional movies to work out. In this not-so-feasible situation, Dil Raju thought that Jaanu would change the game, but it has to give up for the mood of people.
Looking at the collections from the box office, trade pundits are feeling that audiences are yet to give up their ‘commercial masala’ mood, and still the Sankranthi films are doing a bit better.