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The only big entertainment thing for Telugu people is none other than watching movies. That’s the reason perhaps propels Telugu filmmakers to churn out nearly 200+ films in a year, a number that is equal to Bollywood whose income depends on almost 8 states, while Telugu people have only 1 large state (now 2 states though) for collections.
Already people stopped watching movies in theatres with the arrival of OTT apps as our movies are lacking good content. But then, some star heroes and star directors enjoy enormous craze that even if they come up with films that have routine content, they will work. That’s how the likes of Ala Vaikunthapurramuloo and Sarileru Neekevvaru also worked at theatres.
When many folks are worried about the increased ticket price of Rs 200 at the box office, producer Allu Arvind of Ala Vaikunthapurramuloo feels that the huge collection the film made at the box office indicated the affordability range of Telugu people. And he now wants to put pressure on the government to allow flexible pricing of tickets.
“Ala Vaikunthapurramuloo collections proved that people could afford Rs 200 ticket easily. In Mumbai, the ticket price on weekend goes to Rs 400 and Rs 700 too. We want to push Telugu governments to stop capping on ticket-price and allow us to flexibly price one section ot seats” says Arvind, citing that only Tamil Nadu and Andhra don’t have flexible pricing, while the whole of India’s metros are doing that.
Audience feels that if Telugu Industry gets government nod to increase prices as they like, that may pave way for more people shifting to OTTs and banking on piracy versions. Because not all the films are worth watching at high priced tickets like how we do in the case of an Avatar or Baahubali. One wonders how much more ticket price Allu Arvind wants to increase now.