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Definitely Sankranthi season is the biggest of the big seasons than a Summer or Dasara due to the fact that all classes of the society want to spend more and enjoy the festivities. But then, these days binge-watching on digital streaming apps also became a fad and many cinema lovers are sticking to their Smart TVs during holidays.
If Ala Vaikunthapurramuloo and Sarileru Neekevvaru are the two successful movies at the box office in this Pongal season, then we have another sleeper hit. It happened on Amazon Prime Video where latest Telugu films get screened in a record of 50 days time from the date of release. With Suresh Babu opting for just 30 days window to stream latest flick “Venky Mama”, looks like some folks saved their money at the box office.
Reports are coming that Prime Video has seen a record number of views for Venky Mama which happens to be an out and comic caper that is available online in a short period of time. As many theatres cleared that film during Sankranthi eve to facilitate the release of Ala and Sarileru, it turned out to be blessing in disguise for Prime Video.
On the other hand, trade circuits are shocked that Suresh Babu has released this film earlier but a Sankranthi release would have given it more collections. Venky Mama is expected to have made a staggering 40 crores share from the box office in its 1 month run.